01
We carry the risk
On a promotion agreement, planning cost, consultant fees, and campaign effort sit with us until there is a consented, saleable asset. Your upside is aligned with a permission that holds up.
Strategic land promotion
Unlock your land’s value — without carrying the planning risk.
We promote greenfield and edge-of-settlement sites through planning to a consent a housebuilder will underwrite. You deal with the principal — not a remote land committee.
Founder-led
Steve Martin MAPM on every instruction
Cornwall & SW
Local plan literacy and authority relationships
Deliverable consents
Permissions shaped to be built and sold
Why landowners instruct us
Volume promoters industrialise land. We promote it properly.
Gladman, Catesby, and Richborough run funded machines at national scale. That model works — but it is the wrong shape when you want to know who argues your site at committee and whether the layout survives a buyer’s surveyor.
02
Evidence before ambition
Desktop appraisal, policy, constraints, access, utilities, and title — before anyone commissions a masterplan. If the site should not be promoted, we say so early.
03
Built to be sold
An engineer’s eye on phasing, infrastructure, and constructability while the application is still being written — not a maximum density that collapses in a tender pack.
04
Quiet rooms first
Parish, officers, and statutory consultees handled with a campaign — not a template statement of community involvement dropped on the last day.
The promotion journey
Four stages. No theatre.
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01
Site evaluation
Appraisal, red flags, and a clear go / no-go before money is committed.
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02
Fully funded promotion
Consultant team, pre-application, and a submission that already knows the objections.
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03
Planning & allocation
Determination, conditions, and — where relevant — local plan allocation secured.
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04
Maximised disposal
Consented asset: competitive sale to housebuilders or hold to build. Pack a buyer can underwrite.
Where we work
Cornwall and the South West — with room to grow.
We know these authorities, landscapes, and settlement patterns. Select a region below to see the type of opportunity we promote — greenfield residential, edge-of-village, and strategic parcels with deliverable access.
Cornwall
Desktop appraisal through full planning for greenfield and edge-of-settlement residential — five-plot schemes to larger strategic parcels. We pressure-test flood, heritage, access, and Neighbourhood Plan alignment before promotion spend begins.
Selected promotion work
Proof, not adjectives.
Cornwall
Greenfield plots through planning
Desktop appraisal, consultant team, pre-application, then a full application for five residential plots. The point was not a pretty masterplan — it was a permission a buyer can trust.
Appraisal
Early-stage site screening
Constraint mapping, policy fit, and residual value testing before a landowner committed to a promotion agreement — saving cost on sites that would not survive committee.
Delivery
Consents that survive construction
Layout, access, and infrastructure shaped by someone who has also run live industrial programmes — so the permission is not divorced from how the site will actually be built.
Request a free land potential & planning assessment.
Tell us where the land is, how many acres you hold, and what you want from it. We reply from contact@stevejmartin.co.uk — usually within two working days.